Stefanie Caffrey
Stefanie Caffrey, class of 2001, founder of Basketcase.ie
Stefanie Caffrey has come a long way since working in a financial administration. It all changed when an events company her sister worked for had a client in need of Irish themed luxury gift baskets for their Canadian guests. They were running out of time to source and prepare these so I suggested outsourcing it to me to save them the time and worry. I came up with the idea of presenting a basket of artisan Irish goodies in a small Bodhran (Irish drum) so that their guests could enjoy the snacks and have a little bit of Ireland to take home with them. These went down a storm.
This got me thinking that there was no service available in Ireland where you could easily order specific hampers or gift baskets that are tailored to your requirements. There are many companies that need a creative and eye catching way of presenting their product whilst also including their branding as a key part of the presentation. I spotted this niche in the market for gift baskets and hampers that go beyond the average hamper and in 2015 Basketcase.ie was born.